Charms for Change
This holiday season, we chose impact over indulgence.
In partnership with Bark Out Loud by Vivaldis, Salty launched a city-based CSR initiative in Delhi focused on something often overlooked in urban spaces — visibility, reassurance, and care for stray dogs.
Each collar carries purpose-led design elements — a vaccinated tag, a glow-in-the-dark charm for night visibility, and playful details like Girl Power, I Love Cats, sunflowers, and bows — small signals that soften perception and encourage calmer, kinder interactions.
Beyond design, the initiative extended to nourishment. With Bark Out Loud, nutritious food was distributed to 300 stray dogs across Delhi, reinforcing that care goes beyond what’s visible.
Executed alongside Friendicoes SECA, and supported by volunteers on-ground, Charms for Change is a reminder that compassion doesn’t always have to be loud — sometimes, it just needs to be seen.
Salty launched a city-based CSR initiative in Delhi focused on something often overlooked in urban spaces — visibility, reassurance, and care for stray dogs.
Beyond design, the initiative extended to nourishment. With Bark Out Loud, nutritious food was distributed to 300 stray dogs across Delhi, reinforcing that care goes beyond what’s visible.
